“What is So-Gnar??” Is a question we are asked every day, and apparently ESPN caught wind of us and were wondering the same thing, so they decided to get the whole lowdown. Captain Safety is quoted in the article with a perfect metaphor. “‘Pull up a chair. Have you got some time?’” Heard says. “There is no thesis statement. So-Gnar is everything we love and want to share with everybody else. The best metaphor I can think of is that So-Gnar is like a DJ booth where we cut up all our passions and pump the mix out to whoever is out there listening.”
The article covers everything from Snowboard on The Rocks, The Snowboard Camp Tour, our installments with Ford at X-Games, Shredded Beats and more. Colin Bane did an awesome job breaking everything we do down, it’s definitely worth a read! Along with the article, we were also able to provide a video montage of So-Gnar. Video footage is courtesy of Justin Levin, Jason Siegel Photography, Mack Collins, Steve Cummings, and Drew Hastings.
Thanks again to all of you for the support over the past few years, for helping us continue to grow, create, build and have fun! Thanks to Colin Bane and ESPN for the article!